Hello! 👋
I’m Mafalda
a Senior Product designer
I grew up watching ideas take shape in miniature worlds. Today, I do much the same with digital products.
I like making sense of complicated things and turning messy problems into clear, useful experiences, with human behaviour, business goals, technology, and a pinch of curiosity.
Selected work
AI • PRODUCT DESIGN • ENTERPRISE UXTurning hours of manual reviews into quick, confident decisions.
Private Case Study · Under NDA
SALESFORCE • AI • UX/UI DESIGNFrom legacy to Lightning, reimagining the enterprise experience.
SALESFORCE • HEADLESS B2B • UX/UI DESIGNDesigning beyond the storefront, creating a custom B2B experience.
About me
I think I was introduced to design long before I knew what to call it.
I grew up around my grandfather’s atelier, where he created physical mockups for fairs, stands, and events. My father worked alongside him for a while, so I spent my childhood surrounded by tiny plastic people, fake grass, miniature worlds, and the process of turning ideas into something tangible.
Today, I do that in a different way.
I’m a Senior Product Designer specializing in UX/UI, working across complex digital products, B2B SaaS, and enterprise experiences. I enjoy turning messy problems into simple, purposeful experiences that work for both people and businesses.
Maybe those tiny plastic people were my first users.
I just took a little longer to realize it.
Unraveling Complexity
Turning dense data, intricate logic, and multi-step workflows into tools that feel effortless to use.
Product Strategy & Impact
Aligning user needs with business goals to build practical features that drive measurable outcomes.
Scalable & Cohesive UI
Building on existing design systems to create consistent, accessible interfaces that speed up development.